It is true that we have a passion for smartwatches. We love providing our customers with beautiful, fashionable straps to pair with their Apple Watch , and we intend to continue to do so for as long as you’ll have us.

However, we’re also passionate about the natural world and concerned by environmental issues. Whilst we all enjoy our gadgets, it’s a sad and undeniable fact that they contribute to the build up of plastic waste, which is particularly harmful to our oceans and the creatures that live there.

So, we consider it our social responsibility to do our bit to help counteract the negative impact of the technology industry on our beautiful planet as much as we possibly can.  

That’s why we’re delighted to donate 25% of the net profit of all our sales to the wonderful Whale And Dolphin Conservation (WDC) charity (Registered Charity England & Wales No. 1014705)It’s a pleasure to support the fantastic work they do for the protection of whales, dolphins and other sea creatures (turtles, sharks, even jellyfish!).

WDC has teams in the UK, USA, Australia and Germany who work together, so theirs is a global mission to preserve the seas and oceans which are home to our marine life for future generations. We hope you agree that this is an extremely worthy cause.

Should you wish to check out their website for further information, WDC’s web address is:

So, get spending people! Safe in the knowledge that not only are you buying a premium product, but you’re also doing your bit to help the planet!  So, not only will your wrist look great, your conscience will feel great too!