Press

About the Brand

Founded in 2021 by a team of former Apple engineers and strap design specialists, our brand was born from a shared passion for design precision and material excellence.

We create premium watch straps that combine innovation with timeless craftsmanship — refined pieces made to complement every Apple Watch model.

Each collection reflects our core belief that true luxury is found in simplicity, purpose, and attention to detail.

What We Stand For

  • Design precision — engineered for seamless fit and balance.

  • Exceptional materials — from 316L stainless steel and top-grain leather to durable silicone and woven nylon.

  • Sustainable craftsmanship — considered production and lasting quality.

  • Refined minimalism — timeless design that complements modern lifestyles.

We exist to elevate the everyday through considered design.

Press Resources

For journalists, editors, and media professionals seeking more information, we offer a curated press kit including:

  • High-resolution product and lifestyle imagery

  • Brand logos and assets

  • Founders’ background and story

  • Product specifications and collection highlights

  • Contact details for interview requests

📎 Request the Press Kit:

Email press@appstraps.store

Our team will respond within 24–48 hours with access to the latest media materials.